Crucial

Crucial Trading is a UK based carpet manufacturer celebrated for its premium natural-fiber flooring. They design and produce a diverse portfolio of wall-to-wall carpets, area rugs, and bespoke runners using sustainable materials such as New Zealand wool, Brazilian sisal, coir, seagrass, jute, and sisool. Their extensive collection includes signature lines like Wool Mississippi, Wool Enigma, Sisal Oriental, Coir Luxury, Seagrass Basketweave and Jute Ju-Tweed, each available in wide-ranging colours, weaves and patterns suited to contemporary, classic, minimalist or statement interiors.

A commitment to craftsmanship is central to their approach. Crucial sources the finest raw fibers globally and supports traditional weaving techniques to ensure luxurious textures, durability and aesthetic appeal. Over 30 years, the brand has grown a reputation for melding trend-led design with resilient, hard-wearing floorcoverings, ideal for both residential and light commercial environments. Their products are characterised by tactile finishes, earth-toned palettes and striking patterns that enhance any space.

Crucial

Crucial Trading is a UK based carpet manufacturer celebrated for its premium natural-fiber flooring. They design and produce a diverse portfolio of wall-to-wall carpets, area rugs, and bespoke runners using sustainable materials such as New Zealand wool, Brazilian sisal, coir, seagrass, jute, and sisool. Their extensive collection includes signature lines like Wool Mississippi, Wool Enigma, Sisal Oriental, Coir Luxury, Seagrass Basketweave and Jute Ju-Tweed, each available in wide-ranging colours, weaves and patterns suited to contemporary, classic, minimalist or statement interiors.

A commitment to craftsmanship is central to their approach. Crucial sources the finest raw fibers globally and supports traditional weaving techniques to ensure luxurious textures, durability and aesthetic appeal. Over 30 years, the brand has grown a reputation for melding trend-led design with resilient, hard-wearing floorcoverings, ideal for both residential and light commercial environments. Their products are characterised by tactile finishes, earth-toned palettes and striking patterns that enhance any space.

Other carpets

Abingdon

Abingdon

British-made carpets offering bleach-cleanable stain resistance, deep-pile and loop-pile textures in synthetic and wool-rich materials, with 10–15 year wear warranties and eco-focused production—a versatile range for stylish, hardwearing floors.

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Alternative Flooring

Alternative Flooring

A design-led carpet maker offering deep-pile wool, natural-fibre, faux-sisal rPET, patterned and bespoke rugs/runners, blending style, sustainability and craftsmanship.

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Artisan

Artisan

Artisan’s product range spans solution-dyed polyester broadloom, modular nylon repeat-pattern carpet tiles, and custom hand-woven or high-definition printed rugs, offering design-forward textures, rich palettes, and warranties suited to residential, hospitality, and commercial projects.

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Associated Weavers

Associated Weavers

Associated Weavers delivers premium wall-to-wall carpets, from plush eco-soft Sedna and silky Gaia, to ultra-durable stain-resistant Vivendi and Invictus lines.

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Brintons

Brintons

Brintons offers premium woven Axminster and Wilton carpets, carpet tiles, tufted carpets and rugs, fast-track QuickWeave options, custom designs, SPC resilient Arden Trace flooring, all underpinned by extensive archives, digital design tools, and sustainable British wool sourcing.

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Brockway

Brockway

Brockway offers luxurious wool carpets including plains, patterns, twists, loops from ranges like Lakeland Herdwick, Portofino, Gatsby, Dimensions, and Orion. Sustainably crafted in Britain, they feature eco-friendly backing, durable construction, and timeless textures ideal for both home and contract use.

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Cavalier

Cavalier

Cavalier produces premium UK-made carpets including dense wool twist for luxurious homes, classic wool loop, polypropylene flatweaves for low-maintenance interiors, and rugged nylon/contract ranges—covering residential, commercial, marine, and hospitality flooring needs.

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Cormar

Cormar

Cormar offers premium UK-made carpets across five key ranges - Soft Deep Pile, Easy Clean, Wool Twist, Wool Loop and Easy Clean Loop - crafted from natural wool and polypropylene blends for stylish, durable, family-friendly flooring with extensive colour, texture and warranty options.

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Everyroom

Everyroom

Everyroom’s carpets span bleach-cleanable polypropylene twist, loop, saxony, deep-pile plush, and wool-blend styles. All UK-sourced, durable for heavy domestic use, with free samples and strong warranties for performance-driven and stylish flooring solutions.

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Fibre

Fibre

Fibre Flooring offers eco-friendly carpets and rugs crafted from natural fibres and luxury wool and wool blends, featuring durable, stylish designs in broadloom, bordered area formats, stair runners, and custom sizes.

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Grosvenor Wilton

Grosvenor Wilton

Grosvenor Wilton offers 100% wool Wilton woven carpets in themed collections (Regatta, Gala, High Tea, etc.), alongside fully bespoke woven carpets, stair-runners and rugs—combining classic craftsmanship, design flexibility, and long-lasting luxury.

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Hugh Mackay

Hugh Mackay

Hugh Mackay carpets include traditional Axminster and wool twist/loop ranges, Deco flatweaves, durable wool-blend twists like Durham Tweed, and heritage Tartan designs—offering a versatile mix of stylish, sustainable, and hard-wearing flooring solutions.

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Penthouse

Penthouse

British-made wool and synthetic carpets in twist, loop, Berber and deep-pile styles—ranging 40–60?oz, vibrant or neutral palettes, jute-backed for insulation, fire safety and durability—offering luxury underfoot, sustainability, and extensive colour choice.

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Telenzo

Telenzo

Telenzo offers multi-ply wool (and wool-blend) loop and cut-pile carpets in plains, stripes, bouclés, and ribbed textures. Collections like Bakerloo, Barbican, Centre Point, and Cloud combine natural tones, stain resistance, moth protection, and enduring quality.

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Ulster

Ulster

Ulster Carpets offers luxurious, durable woven floorcoverings—from classic Axminster and Wilton to tonal plains, patterned plaids, modern designs and 100% wool ranges—tailored for residential and commercial interiors with custom colour, texture and quality craftsmanship.

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Victoria

Victoria

Victoria Carpets offers about a dozen collections—from luxurious NatureBorn wool and wool-mix to practical EasiCare synthetics and heavyweight First Impressions polypropylene—covering styles from loop and twist to plush, Saxony, Wilton and Axminster, for home or commercial use.

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Westex

Westex

Westex delivers premium wool and wool-blend flooring across twist, velvet, loop, Saxony and flatweave styles. All collections feature expert colour-matching, multi-width options and advanced treatments (stain, moth, allergen, odour guard) for durable, luxurious performance.

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Other Carpets

Abingdon Alternative Flooring Artisan Associated Weavers Brintons Brockway Cavalier Cormar Everyroom Fibre Grosvenor Wilton Hugh Mackay Penthouse Telenzo Ulster Victoria Westex

Recently used St Andrews Carpets after having spent many years going to factory outlets. The customer service here is fabulous, from ordering through to fitting. It was lovely to be able to bring home samples and choose in our own time, communication throughout was excellent and the fitters were such lovely guys, couldn't do enough for us. Thank you St Andrews Carpets, we are now converts!!

DEBBIE CARTER

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